Sure, Perth may be isolated, but there’s no need to go overseas, to the East Coast or even to the CBD to shop for today’s best indie labels. If you’re looking to do some serious shopping for big-city vibes ranging from eclectic to chic, look no further than Fremantle. Check out these local brick and mortar boutiques that curate the best designers from both WA and around the world.
Ginger Morris is an absolute treasure trove in South Fremantle. There’s a little bit of everything beautiful to be found here — from gorgeous garments to that perfect sun hat, homewares, jewellery
and even one-of-a-kind vintage items like silk slips, ceramic curios and hand-sewn quilts. The carefully selected apparel here matches the stores eclectic aesthetic with romantic silhouettes and contemporary bohemian looks. Keep an eye out for LACAUSA, an LA label known for effortless looks and ethical production.
In fact, most of the labels at Ginger Morris are sustainably made and support an ethical fashion industry. You’ll also find local WA brand Wild Horses Label for a carefree clothing line made from natural fabrics and manufactured by artisans. Pop in for some Bimby and Roy knickers that double as swimmers, also ethically made by two Aussie sisters. And shop here to support small local sellers like Smooth Ceramics, who make adorable, tiny ceramic pots filled with fragrant balms.
271 South Terrace, South Fremantle
Atelier On George
At AOG you can get international labels in none other than East Freo. Here you’ll find a wide variety of brands that are both offbeat and on trend. They carry fashion from names like Belgian designer Essentiel Antwerp and Copenhagen designer Birgitte Herskind. They also stock a large amount of ethically made fashion and local WA designers including the likes of Brooke Da Cruz and Jessica Martino.
As for other Aussie brands, Faithfull The Brand makes picnic-perfect dresses and flowy everywhere-wear, and Deiji makes linen loungewear you’ll never want to take off. Atelier on George proves that for global darlings and loveable local finds, you can have it all in Freo.
78 George St, East Fremantle
Next door you’ll find Savvy Brands – the epitome of modern, cool and confident, flaunting a diverse range of attire and more. They carry an impressive number of Aussie designers including Camilla & Marc, Spell & The Gypsy Collective and Bec & Bridge. Let us not forget Australia’s activewear staple PE Nation and coveted Australian leather footwear by Alias Mae. They even stock Aussie jewellery lines from By Charlotte and Reliquia, known for their cult-favorite hoops.
The list goes on with Byrne & Love Candles and This Is Incense in fragrances like Byron Bay and Margaret River, inspired by our very own coastlines. And no worries if you’re on the hunt for international fashion, you’ll find plenty of global brands such as popular American AG Jeans and London-based Hunza G swimwear, too.
80 George St, East Fremantle
ooh la la
ooh la la in North Fremantle combines contemporary styling with quality craftsmanship. Stop in for big-city brands like New York designer Rachel Comey, known for her fun prints and sophisticated looks from simple frocks to wide leg trousers. Adorn yourself with delicate handmade jewellery by Danish designer Anni Lu. Refine your home décor with nostalgic glassware, candles and vases by Maison Balzac.
And tuck in for the night with luxurious yet laid back linen sleepwear by In Bed. ooh la la also has a solid collection of sustainable and independent labels. A chic and minimalist aesthetic can be found inside, which speaks to their philosophy of quality over quantity.
255 Queen Victoria St, Fremantle
Suswar is an essential stop on any Freo shopping trip. The owner of Suswar was inspired by the beautiful fabrics, textures and colours she came across on her journeys abroad, and this North
Fremantle boutique was the result. Here you’ll find garments designed in Australia and ethically produced with natural fabrics and one-of-a-kind patterns. Suswar means “sweet” in Hindi, and the
clothing lines sold here are just that. For the bohemians at heart, you’ll love the soft, feminine, pastels and the intricate embroidery and embellishment that defines the apparel at Suswar.
The homewares here are also brilliant. You can find hand-picked vintage Moroccan rugs, Indian kantha quilts and cactus silk cushions to add some unique personality to your abode. For the dog lovers you can even gift your pooch a hand-embroidered dog collar, because our furry friends deserve good fashion, too.
229B Queen Victoria Street, North Fremantle
Words by Elle Silver is a travel fanatic, shopaholic, and lover of hot yoga. A dual US/Aussie citizen — she’s a little bit LA and little bit WA.
Header image: Ooh La La via Facebook.