Checkout Hyperluxe: The Perth-Based Activewear Empire Bringing Style To The Gym

Take it from us: it can be hard to find motivation to work out. That’s made even worse when you crawl out of bed, get dressed… And feel like a total dork. You can still feel stylish while working out – you deserve to look as good as you feel. And when do you feel better (or more aerodynamic?!) than in a matching set of activewear?

Since their humble origins opening the doors to their North Beach store in 2015, HyperLuxe has grown to include two more locations in Dunsborough and Applecross – plus an incredible new concept store that is opening in Karrinyup at the end of the month that will take the place of their current Karrinyup store. At the same time as they’ve added to their stores, they’ve also built up a mammoth range that features some of the world’s most sought-after brands, including Australian labels PE Nation, Lilybod, and The Upside.

A family business, HyperLuxe is co-founded and run by sisters Cassie and Madi Sharpless, with their mum Jenny. Their philosophy is all about making your wardrobe work for you – and that’s whether you’re going to a workout class or heading to brunch. With that in mind, they also stock plenty of casual basics – from the comfiest shirts to throw on, to the cosiest knits for the cooler months, or even the perfect post-yoga slides.

As well as feeling good in your body, you can feel good about HyperLuxe’s sustainable ethos, with a curated edit of sustainable brands – like Nimble, who created their signature MoveLite fabric from plastic bottles – as well as a commitment to sustainable packaging in-store and online.

To check out their stellar range or to find your nearest boutique, head to their Website.