With all of the hustle and bustle of life, it would be easy to think of fragrance as a little bit… Well, frivolous.
Normcore Fragrance, with a newly opened store in Mount Lawley, challenges us to take scent seriously – connecting fragrance to our memories and our personal journey.
Located just off Second Avenue, the store puts fragrance firmly at the forefront, with a refined, minimalistic design.
Showcasing niche fragrance for you and your home, their range includes a range of perfumes, candles, diffusers, room sprays and more. The range is predominantly Japanese, with brands such as Sholayered, Kitowa and Riraku well represented – although you’ll also see Melbourne-based Mihan Aromatics, northern Italian historic perfumer Acca Kappa, and Parisian Essential Parfums.
Incense enthusiasts will also find plenty to pique their interests. Alongside an extensive selection of Japanese incense, you’ll also find traditional Papier D’Arménie French incense booklets.
To find out more about their range, head to the Normcore Fragrance website, or head to the new store at Shop 2, 63A Second Avenue, Mount Lawley.