Take a look back at 100 dairy-filled years of Masters Milk

An ice cold choccy milk is one of life’s great pleasures – and, alongside its spearmint counterpart, is certainly one of WA’s most enduring loves.

Celebrating their 100th birthday this year, Masters is practically synonymous with WA’s long-running enthusiasm for choccy milk – and in honour of the milestone, they’ll be launching an exhibition at WA Museum Boola Bardip to look back at a century of dairy heritage.

Kicking off on January 29 and running until March 30, the exhibition will feature vintage advertising, historical artefacts and other intriguing ephemera from a century of dairy production. And we’re taking a sneak peek into the history of Masters right here, with a selection of images uncovered from their archives.

Established in Byford in 1925, the dairy was founded by Harold and Thelma Masters – and our childhoods were practically defined by the iconic annual milk carton regatta, which returned in 2020 following an approximately decade-long hiatus.

“Masters has been an integral part of the Western Australian community for a century and we couldn’t have achieved this milestone without the support of our loyal WA locals”, said Darryn Wallace, Executive General Manager at Bega, the parent group of Masters.

“It’s not just about producing high-quality dairy; it’s about the shared history we’ve built and the trust Western Australian families have placed in us over the decades,” explained Michael Partridge, a fourth-generation dairy farmer. Partridge’s family farm has supplied Masters for generations, and he’s played a key role in providing many of the historical artefacts that are part of the exhibition.

“Being part of this exhibition and sharing these pieces of Masters’ past has been a proud way to honour its 100-year milestone and celebrate a brand that holds such deep roots in our community.”

Image Credit: Supplied