F1 Ace Daniel Ricciardo is the face of WA’s new Drive the Dream road trip campaign

Daniel Ricciardo Drive the Dream
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He may have had a frustrating year on/off the Formula 1 race track, but it looks like racing ace Daniel Ricciardo has had a great time getting reacquainted with West Aussie roads.

The man with the million dollar smile is the star of Tourism WA’s new campaign promoting road trips around the State to a global audience, called “Drive the Dream“.

The almost-10 minute video tracks the Grand Prix winer’s journey with his best mate from Perth to Exmouth along the Coral Coast Highway.

We’re always on the hunt for fun road trips around WA, and this new campaign invites visitors to the state to go on their own self-drive holidays, rolling out over the next 12 months across Australia, Europe, the UK, South East Asia and Japan.

“WA has incredible, vibrant communities and destinations across the State which are just waiting to be explored by travellers from far and wide,” said Tourism Minister Rita Saffioti.

“It seems only fitting that such an iconic road trip is experienced and showcased to the world by proud Western Australian and Formula 1 driver Daniel Ricciardo, and we’re thrilled to have his support to encourage people from around the world to experience what WA has to offer.”

Daniel Ricciardo Drive the Dream

Find out more at westernaustralia.com/roadtrips.