About Us
Perth is OK! is an authentic local voice to inspire, excite, empower and bring together the people of WA through optimistic and actionable stories.
We are the largest independent digital media outlet in Western Australia – a social media-led, modern digital media organisation that prides itself on being at the forefront of how audiences engage with media brands online.
Over 80% of our audience is based in WA, with perthisok.com proudly attracting over 500,000 unique users and 1 million web page views per month. We also boast over 1.5 million social media followers across Instagram, TikTok and Facebook that are all interested in – and love – our city and state.
Brand Story
It started with a hashtag.
Tired of being unfairly labeled as a dull city in a sleepy state by our east coast cousins, we decided it was high-time to take back control of the narrative for the people who lived here.
Launching in 2014, #PerthisOK delivered a platform to discover and share all the best parts of their city. Quickly, it outgrew the boundaries of the capital as residents of Broome, Esperance and everywhere in-between sent through moments of WA greatness.
As it turned out, that little tongue-in-cheek phrase had sparked a state-wide movement.
WA is not the sleepy place it once was, it’s something bigger, better, more aspirational. Change will always be a constant but, if we continue to work together and harness all the local good in WA, our home will always be a place we’re proud of.
Our Organisation:
Perth is OK! is 100% owned by KELLEWAY WHELAN HOLDINGS PTY LTD, which only has two shareholders – Blake Kelleway and Luke Whelan (our two founders). Blake and Luke grew up here, bootstrapped Perth is OK! from the ground up, and remain working in the business full time on a day-to-day basis.
Working alongside them is a small, hard-working team operating out of the Perth CBD in an office above a pub:
Co-Founder & Director: Blake Kelleway – blake@perthisok.com
Co-Founder & Director: Luke Whelan – luke@perthisok.com
Editor-in-Chief: Troy Mutton – editor@perthisok.com
Cultural Editor: Sally Hall – sally@perthisok.com
Social Media Director: Ebony Lane – ebony@perthisok.com
Social Media Coordinator: Beige Harris – beige@perthisok.com
Social Media Video Creator: Amy Johnston – amy@perthisok.com
Account Director: Casey Edmonds – casey@perthisok.com
Account Manager: Claire Zadko – claire@perthisok.com
Account Coordinator: Jake Armstrong – jake@perthisok.com
Journalism + Social Media:
It is our goal to provide an optimistic, inspiring and empowering voice for the people of WA that can be accessed freely, easily and widely. We aim to promote positivity and celebrate meaningful stories that uplift rather than deflate or outrage. See our editorial policy here.
Business model:
We make money by providing value- and insights-driven, bespoke advertising solutions for companies interested in reaching an engaged WA audience. Almost 90% of Perth is OK!’s revenue is derived from working with Western Australian companies, including trusted legacy brands like Bankwest, RAC, Tourism WA and Lotterywest. This enables us to continue supporting the small business community of WA via the simple ethos of celebrating and amplifying all that is local and good.
Industry Awards and Recognition:
Mumbrella Travel Awards: Publication of the Year Finalist 2023 (National)
Mumbrella Publish Awards: Website Of The Year Finalist 2022 (National)
Mumbrella Travel Awards: Publication of the Year Finalist 2022 (National)
B&T: Best Media Platform Of The Year Finalist 2022 (National)
Business News Rise Awards: Micro Business of the Year Finalist 2022
WA Community Achievement Awards: Tourism and Hospitality Award Finalist 2022
